COYA
COYA
MYKONOS
COYA MYKONOS
Inspired by the vibrant, immersive world of COYA, Behoove led the communications strategy for its Mykonos presence, translating its signature energy into a powerful local and international narrative.
GLOBAL VISIBILITY
PR STRATEGY
REAL-TIME AMPLIFICATION
Amplifying energy and scaling global presence, Behoove delivered a fully integrated PR and communications ecosystem for COYA Mykonos, extending its multi-sensory identity far beyond the physical space and into the global lifestyle conversation.
DETAILS
GLOBAL MEDIA OUTREACH
We developed and executed global media outreach across key luxury, lifestyle, travel, and hospitality
markets, positioning COYA Mykonos within the international lifestyle circuit and amplifying its presence
beyond the island.
INFLUENCER PARTNERSHIPS & TALENT CURATION
We curated high-impact influencer partnerships and talent collaborations designed to reflect COYA’s
energy, audience, and cultural relevance. Each partnership was selected to drive visibility, credibility,
and content with international resonance.
VIP GUEST MANAGEMENT & HOSTING
From curated guest lists to VIP hosting, we managed key relationships and on-ground presence with
precision. Our approach ensured that every touchpoint supported COYA’s positioning as a must-experience
destination in Mykonos.
EVENT COMMUNICATION & REAL-TIME AMPLIFICATION
We shaped event communication before, during, and after key moments, ensuring real-time amplification
across social, media, and influencer channels. Every activation was treated as a storytelling opportunity
with immediate and lasting impact.
PRESS OFFICE & MEDIA RELATIONS
We handled press office operations and ongoing media relations, maintaining consistent visibility and
ensuring that COYA’s narrative was communicated clearly across relevant local and international media
touchpoints.
HOSPITALITY POSITIONING
Behoove led the strategic communications and global visibility for high-end hospitality concepts in
Mykonos, delivering an integrated PR and media ecosystem built around publicity strategy, international
media relations, influencer partnerships, and end-to-end event communication.
RESULT
Through strategic storytelling and targeted visibility, we positioned COYA Mykonos as a must-experience
destination within the global lifestyle circuit, driving cultural relevance, international reach, and
strong presence within the island’s social conversation.