privacy policy

1. Who We Are

Behoove is a PR agency and communications studio. Through our website, we present our work, services, projects, collaborations and communication channels.

For the purposes of this Privacy Policy, “Behoove”, “we”, “us” or “our” refers to the brand responsible for the operation of this website and for the processing of personal data collected through it.

If you have any questions about this Privacy Policy or the way we handle personal data, you can contact us at letstalk@behoove.gr.

2. What Personal Data We Collect

We may collect personal data depending on how you interact with our website and communication channels.

Information You Provide to Us

When you contact us through our website, by email, or through any available contact form, we may collect:

• Your name.
• Your email address.
• Your phone number, if you choose to provide it.
• Your company, brand or professional details, if included in your message.
• The content of your message or enquiry.
• Any other information you voluntarily choose to share with us.

Newsletter Information

If you subscribe to our newsletter, we may collect your email address and, where applicable, your name or preferences in order to send you updates, news, invitations, project highlights or other Behoove-related communications.

Website Usage Information

When you visit our website, certain technical information may be collected automatically, such as:

• IP address.
• Browser type and version.
• Device type and operating system.
• Pages visited and time spent on the website.
• General interaction data related to website performance and user experience.

3. How We Use Your Personal Data

We use personal data only where there is a clear and legitimate reason to do so. In particular, we may use your information to:

• Respond to your enquiries, messages or collaboration requests.
• Communicate with you about our services, projects or potential partnerships.
• Manage professional communication with clients, collaborators, brands, media contacts or potential partners.
• Send newsletters or marketing communications, where you have subscribed or given consent.
• Improve the structure, content, design and performance of our website.
• Understand how visitors interact with our website.
• Maintain website security and prevent misuse.
• Comply with legal, regulatory or administrative obligations, where required.

4. Legal Basis for Processing

Depending on the specific interaction, we may process your personal data on one or more of the following legal bases:

• Consent: for example, when you subscribe to our newsletter or agree to receive marketing communications.
• Legitimate interest: for example, when we respond to business enquiries, manage professional relationships, improve our website or protect its security.
• Contractual necessity: where processing is needed in order to take steps before entering into a collaboration or to provide agreed services.
• Legal obligation: where we are required to process or retain certain information in order to comply with applicable law.

5. Contact Forms and Email Communication

If you contact us through a contact form or by email at letstalk@behoove.gr, we will use the personal data you provide to review your message and respond to your request.

We may keep a record of our communication for administrative, business relationship management or legal purposes, where appropriate.

6. Newsletter and Marketing Communications

If you subscribe to our newsletter, we may send you updates about Behoove, including news, project highlights, invitations, announcements, insights or other communications related to our work as a PR agency and communications studio.

Newsletter communications are sent only where you have subscribed or otherwise provided the appropriate consent. You can unsubscribe at any time by using the unsubscribe link included in our emails or by contacting us directly at letstalk@behoove.gr.

If you unsubscribe, we may retain limited information necessary to ensure that your preference is respected.

7. Cookies and Similar Technologies

Our website may use cookies and similar technologies to support basic functionality, improve performance, remember preferences, analyse website traffic and understand how visitors interact with our content.

Cookies may include:

• Strictly necessary cookies: required for the website to function properly.
• Analytics cookies: used to understand website performance and visitor interaction.
• Preference cookies: used to remember certain choices or settings.
• Marketing cookies: used only where applicable and subject to consent, to support relevant communication or campaign measurement.

Where required by law, non-essential cookies will be used only with your consent. You can also manage or disable cookies through your browser settings.

8. Sharing of Personal Data

We do not sell your personal data. We may share limited personal data only where necessary and appropriate, including with:

• Website hosting, maintenance or technical support providers.
• Email, newsletter or communication service providers.
• Analytics or performance tools, where used.
• Professional advisors, where necessary.
• Authorities or third parties where required by law.

Any service providers who process personal data on our behalf are expected to handle such information securely and only in accordance with applicable data protection requirements.

9. International Transfers

Some service providers or digital tools used to operate the website, manage newsletters or analyse website performance may process data outside your country of residence or outside the European Economic Area.

Where such transfers take place, we aim to ensure that appropriate safeguards are in place, in accordance with applicable data protection laws.

10. How Long We Keep Your Data

We keep personal data only for as long as necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

In general:

• Contact enquiries may be kept for as long as necessary to manage the communication or relationship.
• Newsletter data is kept until you unsubscribe or request deletion, unless retention is otherwise required.
• Technical and analytics data may be kept for a limited period for reporting, security and performance purposes.
• Data required for legal, accounting or administrative reasons may be retained for the period required by applicable law.

11. How We Protect Your Data

We take reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of online transmission or electronic storage is completely secure. While we work to protect your personal information, we cannot guarantee absolute security.

12. Your Rights

Depending on applicable data protection laws, including the GDPR where applicable, you may have the following rights in relation to your personal data:

• The right to be informed about how your data is used.
• The right to request access to your personal data.
• The right to request correction of inaccurate or incomplete data.
• The right to request deletion of your personal data.
• The right to request restriction of processing.
• The right to object to certain types of processing.
• The right to data portability, where applicable.
• The right to withdraw consent at any time, where processing is based on consent.

To exercise your rights, please contact us at letstalk@behoove.gr.

We may need to verify your identity before responding to your request.

13. Third-Party Links

Our website may contain links to third-party websites, platforms or social media pages. We are not responsible for the privacy practices, content or security of third-party websites. We encourage you to read their privacy policies before providing any personal information.

14. Children’s Privacy

Our website and services are not intended for children. We do not knowingly collect personal data from children. If you believe that a child has provided us with personal data, please contact us so that we can take appropriate action.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our website, services, technologies, legal requirements or business operations.

Any updates will be posted on this page with a revised “Last updated” date.

16. Contact Us

For questions, requests or concerns regarding this Privacy Policy or the way we process personal data, please contact us at:

This Privacy Policy is provided as general website content and should be reviewed by a qualified legal professional before publication.