TUYA
TUYA
MYKONOS
TUYA MYKONOS
For TUYA, Behoove developed a communication strategy that reflected its refined, design-led identity, where every detail contributes to a seamless and elevated experience.
QUIET DESIRABILITY
BRAND POSITIONING
GLOBAL VISIBILITY
Crafting desire through precision and atmosphere, Behoove approached TUYA as more than a venue: a carefully composed environment where perception is shaped through subtlety, consistency, and understated luxury.
DETAILS
STRATEGIC PUBLICITY & BRAND POSITIONING
We developed strategic publicity and brand positioning for TUYA, shaping its presence around refinement,
atmosphere, and design-led hospitality. The communication strategy was built to reflect a brand where
every detail contributes to a seamless and elevated experience.
CURATED INFLUENCER SELECTION
We curated influencer partnerships aligned with TUYA’s aesthetic, audience, and cultural positioning.
Each selection was intentional, connecting the venue with a selective network of international tastemakers
capable of communicating quiet desirability.
VIP ENGAGEMENT & HOSTING
We designed discreet yet impactful VIP engagement, ensuring that every interaction supported the brand’s
sense of intimacy, exclusivity, and understated luxury. The experience was shaped to feel considered,
selective, and aligned with TUYA’s refined identity.
EVENT COMMUNICATION
We handled event communication with a focus on intimacy and exclusivity, ensuring that each moment was
communicated with precision. The tone remained elevated and restrained, allowing TUYA’s atmosphere to
lead the narrative.
PRESS OFFICE & MEDIA LIAISON
We managed full press office operations and media liaison, maintaining consistent communication across
selected media touchpoints. Our role ensured that TUYA’s public presence remained controlled, relevant,
and globally resonant.
HOSPITALITY VISIBILITY
Behoove led the strategic communications and global visibility for high-end hospitality concepts in
Mykonos, delivering a fully integrated PR and media ecosystem across publicity strategy, international
media relations, influencer partnerships, and end-to-end event communication.
RESULT
By aligning TUYA with a selective network of international tastemakers and media, we cultivated a sense
of quiet desirability and understated luxury, ensuring its presence resonated with the right audience
globally and within Mykonos’ cultural and social conversation.