MAISON FRANCIS KURKDJIAN

MAISON FRANCIS
KURKDJIAN
KURKY LAUNCH

Maison Francis Kurkdjian Kurky Launch Detail
Maison Francis Kurkdjian Kurky Launch Editorial Visual
MAISON FRANCIS KURKDJIAN - KURKY LAUNCH

For the Athens launch of Maison Francis Kurkdjian’s new fragrance Kurky, Behoove was entrusted with the strategic curation and management of the event’s guest ecosystem, shaping a guest list that authentically reflected the spirit and storytelling of the fragrance.

GUEST CURATION STORYTELLING LUXURY LAUNCH

Held on April 7th, 2025 at ANASA City Events, the launch introduced Kurky to the Greek market through a playful yet refined lens, blending Parisian elegance with a sense of childlike wonder, nostalgia, creativity, and emotional spontaneity.

Maison Francis Kurkdjian Guest List Strategy
Maison Francis Kurkdjian Influencer and Media Curation
Maison Francis Kurkdjian Guest Experience Management
Maison Francis Kurkdjian Kurky Launch Atmosphere


DETAILS

Kurky Launch Guest Curation Detail
Maison Francis Kurkdjian Kurky Event Atmosphere
GUEST LIST STRATEGY & POSITIONING
Our role focused on developing a guest list that went beyond visibility, prioritizing relevance, alignment, and storytelling impact. Drawing from the essence of Kurky, we curated a community of guests who naturally embodied individuality, creative expression, a modern approach to luxury, and authentic influence within fashion, beauty, and lifestyle spaces.
INFLUENCER & MEDIA CURATION
Behoove carefully balanced the presence of key media representatives, digital creators, tastemakers, and emerging voices aligned with the brand’s evolving identity. Each guest was selected for their ability to translate the Kurky universe into content that felt personal, aspirational, and emotionally engaging.
COHESIVE GUEST NARRATIVE
The objective was not only to gather an audience, but to build a cohesive guest narrative that would amplify the brand’s message organically. The guest ecosystem was shaped to reflect Kurky’s duality: playful yet sophisticated, nostalgic yet contemporary.
SEAMLESS GUEST EXPERIENCE MANAGEMENT
From invitations to confirmations and on-site coordination, Behoove managed the full guest journey with precision and discretion. Our scope included end-to-end guest list management, RSVP handling, attendance flow alignment, communication, and on-site guest coordination.
ELEVATED TOUCHPOINTS
Every touchpoint was designed to feel effortless, while maintaining the level of attention and exclusivity expected from a Maison such as Francis Kurkdjian. The guest experience was managed with care, ensuring atmosphere, presence, and storytelling remained seamlessly connected.
COLLABORATIVE APPROACH
We worked in close alignment with the ATTICA BEAUTY team, ensuring that the guest strategy was fully integrated into the overall event vision and execution. This collaborative process allowed for a consistent and elevated brand experience across every layer of the launch.
RESULT
The event successfully brought together a highly curated audience that reflected the spirit of Kurky: playful yet sophisticated, nostalgic yet contemporary. Through strategic guest curation, the launch achieved meaningful reach, organic storytelling, and a guest presence fully aligned with the Maison’s universe.
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