SYMMETRIA® x BETTA BEAUTY
SYMMETRIA®
x BETTA
BEAUTY
SYMMETRIA® x BETTA BEAUTY
An immersive launch event introducing Betta Beauty as a bold new voice in the industry, in exclusive collaboration with SYMMETRIA®, centered around self-expression, artistic identity, and high-impact beauty visibility.
STRATEGIC LAUNCH
CULTURAL POSITIONING
HIGH-IMPACT VISIBILITY
The experience combined conceptual beauty installations, curated storytelling, and a strong visual language to establish BETTA BEAUTY’s distinctive positioning while reinforcing SYMMETRIA® as the authority in natural, high-impact aesthetic results.
DETAILS
GUEST LIST STRATEGY
We developed and executed a high-impact guest list, bringing together top-tier beauty editors,
journalists, influential creators, tastemakers, and key industry figures. The goal was to ensure the
right mix of credibility, amplification, and cultural relevance.
CREATIVE DIRECTION
We translated both brands into a cohesive creative territory: BETTA BEAUTY as expression, color,
and individuality, and SYMMETRIA® as precision, refinement, and skin health. The result was a unified
concept rooted in one clear message: healthy, radiant skin is the foundation of great makeup.
EXPERIENCE DESIGN & EVENT FLOW
We designed the full event journey, structuring how guests moved, interacted, and engaged with the
brands. The flow supported a seamless transition between exploration, personalization, storytelling,
and brand discovery.
INTERACTIVE BEAUTY MOMENTS
The experience integrated interactive beauty moments and consultation touchpoints, allowing guests to
engage with both brands in a way that felt intuitive, personal, and visually impactful for content.
Every interaction was built to support brand messaging and emotional connection.
FOUNDER STORYTELLING & BRAND ALIGNMENT
A central narrative moment was created through founder speeches, reinforcing the alignment between
BETTA BEAUTY and SYMMETRIA®. This helped anchor the event in a clear conceptual message and gave guests
a stronger understanding of the collaboration’s purpose.
CULTURAL POSITIONING
Every touchpoint was designed to position BETTA BEAUTY as a new artistic player in beauty, while
reinforcing SYMMETRIA® as the trusted authority in skin health and natural, high-impact aesthetic
results. The experience balanced creativity, refinement, and strategic visibility.
RESULT
The launch achieved strong attendance from leading media, editors, and influencers, high organic content
creation and social visibility, clear positioning of BETTA BEAUTY as a bold new voice in beauty, and
reinforced perception of SYMMETRIA® as the authority in natural, high-impact aesthetic results.